Buffer, an app that was launched in 2010, grew from $0 to $20 million in ARR (annual recurring revenue) within 9 years. How did the software giant achieve this feat? What are the strategies that helped to make this possible? Achieving Unstoppable Growth through Content Marketing. Buffer sees content marketing as its primary channel of […]
Category: Success Stories
Ever tried to buy from an online store but end up confused by the myriads of options? Take Noodles, for instance. There are so many brands and you can’t tell which is which. Just like this Amazon search shows: Because of the sheer number of results, you click back and forth but can’t seem to […]
Groove is a customer support software that almost failed. It almost went into oblivion. In April 2013, the brand tried content marketing but it didn’t work. It threw up a cheap Tumblr blog, published some some list posts on different topics, and waited for results but nothing happened. Traffic remained at a standstill. Only a […]