Lars Helgeson is a self-taught entrepreneur. The son of a science teacher and a social worker, Lars taught himself how to code after working in the US Air Force. His first business was one of the world’s first email service providers, CoolerEmail. He co-founded the business in 2001. In 2010, he took the business a […]
Author: Iyabo Oyawale
Buffer, an app that was launched in 2010, grew from $0 to $20 million in ARR (annual recurring revenue) within 9 years. How did the software giant achieve this feat? What are the strategies that helped to make this possible? Achieving Unstoppable Growth through Content Marketing. Buffer sees content marketing as its primary channel of […]
Content marketing is all about influencing customer behavior with your content. And, most people who use it know it’s effective. Just look at these B2B Tech success stories: LeadPages: This landing page template provider acquired 35,000 customers in less than three years and hit over $16 million in revenue in 2015! How? By combining its […]
Ever tried to buy from an online store but end up confused by the myriads of options? Take Noodles, for instance. There are so many brands and you can’t tell which is which. Just like this Amazon search shows: Because of the sheer number of results, you click back and forth but can’t seem to […]
The business technology buying space is getting complex with longer buying cycles. Buyers are controlling their journey, more than ever before. With their relentless desire for information that would help them buy. Just consider the following statistics: 74% of business buyers conduct more than half of their research online before making a purchase while an […]
Groove is a customer support software that almost failed. It almost went into oblivion. In April 2013, the brand tried content marketing but it didn’t work. It threw up a cheap Tumblr blog, published some some list posts on different topics, and waited for results but nothing happened. Traffic remained at a standstill. Only a […]
Do me a favor. Raise your hand if you’re consistently using high-quality content in your marketing efforts. …What? Your hand isn’t raised? Well, then you’re missing out on major opportunities to: Reach more people with your marketing message Build Long-lasting relationships with your customers Inform and educate prospects about your product or service Convert more […]