Content marketing is all about influencing customer behavior with your content. And, most people who use it know it’s effective. Just look at these B2B Tech success stories: LeadPages: This landing page template provider acquired 35,000 customers in less than three years and hit over $16 million in revenue in 2015! How? By combining its […]
Category: Content Marketing
The business technology buying space is getting complex with longer buying cycles. Buyers are controlling their journey, more than ever before. With their relentless desire for information that would help them buy. Just consider the following statistics: 74% of business buyers conduct more than half of their research online before making a purchase while an […]
Do me a favor. Raise your hand if you’re consistently using high-quality content in your marketing efforts. …What? Your hand isn’t raised? Well, then you’re missing out on major opportunities to: Reach more people with your marketing message Build Long-lasting relationships with your customers Inform and educate prospects about your product or service Convert more […]